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Blackspot Unswoosher


  • Blackspot sizing is a bit generous, so if you’re normally a half-size or have narrow feet, we suggest you try the size below!

Why are we making a shoe?

This isn’t a shoe, it’s an experiment.

For over ten years we’ve been running this experiment and proving that another way is possible. That it’s possible to pay workers properly, and for those workers to be unionized. That it’s possible to produce a shoe that is made from recycled and Earth-friendly materials. A shoe that doesn’t fall apart after a few months and end up in a landfill.

We also think that an idea is more powerful than a billion dollar marketing machine. We think that our Blackspot can beat Nike. That independence can beat corporatism. And we don’t just want to sit here and do nothing with our beliefs, we want action, and we want change, because we also it’s possible to live your life without supporting a capitalist system that exploits and destroys everything it touches.

That’s why we’re making a shoe.


  • organic hemp uppers
  • recycled tire sole
  • hand drawn logo & red sweet spot for kicking Nike’s ass
  • designed by Vancouver-based footwear-guru John Fluevog
  • made in a unionized shop in Portugal
  • Black spot logo made out of recycled inner tube


Too big, too small? Not a problem! Just send the shoes back to our Vancouver address in their original condition with a small note detailing your preferred size, and we’ll shoot you back a new pair ASAP.

Adbusters Media Foundation
1243 West 7th Avenue
Vancouver, BC
V6H 1B7 Canada


All Unswooshers are made in a rural area of Portugal, steeped in 400 years of shoemaking tradition. The factory is family owned and has been in business for three decades. Big, wide and well-lit, it is also well-ventilated. The noise level compliance of the machinery is strictly enforced and music is audible wherever you go on the factory floor.

The workday spans from 8 a.m. to 6 p.m. with 1.5 hours for lunch. Overtime is not compulsory, but when taken the first hour is remunerated at time and a half and then at time and three quarters thereafter. Workers in this factory earn between 485 and 700 Euros per month, depending on their job and seniority. In addition to basic salary, workers receive 25 paid days off and two extra months of pay per year, which works out to 35% above minimum wage. The minimum wage in Portugal is 485 Euros per month.

This Portugal factory is unionized. Union dues are 1% of the members’ salaries and about 40% of the workers are registered - those who do not see the need for the union are welcome to operate apart from it. While the union's primary role is to protect workers from unfair dismissals, it also involves itself in wage negotiations and provides workers with legal representation when necessary. Safety equipment is available and checked often. Portugal has a national medical plan for all its citizens. A doctor visits the factory twice a week, and workers are entitled to unlimited, free consultations.


If you have questions or would like to place an order via telephone, Barbara and Brian are available Monday to Friday from 10 a.m. to 5 p.m. PST at 1 (800) 663–1243