OUR RADICAL SOUL
Every once in a while, we all gotta buy shoes. And just like any time we buy anything, we have a choice: We can put our money into a global system of mindfuck branding, mega-corporate power and unsustainable economic growth … or you can go indie.
We started selling Blackspot shoes 15 years ago. We wanted to go head-to-head with Nike (you know they own Converse, right?), Adidas, Reebok and their celebrity-driven cool machines. We wanted to reject sweatshop labor and pump up green design. The Ecologist magazine called us “the most ethical shoe store in the world.”
We’ve sold tens of thousands of Blackspots … but we have yet to unswoosh the swoosh.
We know it can happen, though. Look at craft beer—it’s taken 12 percent of sales from the mega-brands. Farmer’s markets are changing the way we eat. And buy local has become a global mantra. By choosing Blackspots, you become part of a movement toward a different kind of future: one not ruled by giant corporations, but by thousands of independently owned businesses. Your Blackspots are an act of resistance against mega-brands like Nike, whose multinational footprint has stomped out the creativity and spontaneity from so much of our lives.
Disruption can happen at any time. The buy indie movement is kicking in with vengeance. Every day more people are enjoying indie music, drinking indie coffee, wearing indie clothes, eating indie food and prowling around the streets in indie shoes . . . this is our sustainable future . . . Join us!
-- The Blackspot Collective